Imagine walking into a store, picking up a product, feeling its texture, turning it around, and inspecting it up close. You might even try it out. You get a clear sense of the product, helping you make an informed decision about whether or not to buy it.Online, things are different. Your customer can’t hold the product or view it from every angle. The threshold to purchase is higher, simply because there are more uncertainties. What’s the exact color? How does the material feel? How big is it compared to other objects? As a seller, it’s your job to answer those questions in advance.This is where strong product visuals make all the difference. They don’t just show what a product does — they help the customer truly understand how it looks and how it’s used. The better someone understands your product, the more likely they are to buy it — and the less likely they are to be disappointed or return it later.
Why quality is important
The customer can’t touch or examine it themselves — so the visuals define how your product is experienced. The sharper, more realistic, and more professional your images are, the better your product will come across.
Online, your product is only as good as the quality of your photos.
Are the photos blurry, dark, or low resolution? Then your product will seem less appealing, and potential buyers are more likely to drop off. But with clear, high-quality visuals, you build trust and make it easier for customers to decide. Great photos don’t just make your product look better — they help it sell better too.
What images do you need for a good campaign?
To position your product effectively in the market, you need a mix of clean studio shots and atmospheric visuals. This allows you to promote your product across different platforms without constantly needing new images. In many of our projects, we work with the following types of visuals:
Product Shots
Crisp, clean visuals on a white background that show your product at its best. By presenting it from multiple angles and in different finishes or colors, you give customers exactly what they need to feel confident — clarity, professionalism, and trust in your product.
Product Plus
By using detail shots, different angles, and multiple products in one composition, you give your customer a more complete picture of your product. You’re not just showing what it looks like — you’re highlighting the features and finishes that make it unique. These studio visuals stand out more than standard product shots and add extra impact to your presentation.
Lifestyle
Experience plays a big role in selling a product. Lifestyle images show how the product is used and how it relates to other objects. By creating styled setups — for example, placing the product in a realistic interior or a clean studio setting — you give customers a better sense of how it fits into their world. It makes the product feel more relatable, tangible, and desirable.
Hero Image
The image that sells! A hero image is the eye-catcher of your campaign — the first impression that counts. It’s the visual that draws in customers, holds their attention, and convinces them. Often used as a banner on your website, in ads, or on social media, it’s a carefully crafted, cleanly styled studio visual that fully reflects your brand’s look and vision. It’s all about impact, experience, and recognition — this is the image that tells your story.
Every type of product image
Within product photography, there are several types of visuals, each tailored to the kind of product and the purpose of the imagery. The previously mentioned product shots and product plus visuals don’t stand alone — they’re part of a broader range of product visuals. Below is an overview of the most common types of product imagery:
Product shot
The classic e-commerce image: the product on its own, against a white background. Often shown from multiple angles — front, side, and back — to give a complete and accurate view. These images focus purely on clarity and are essential for helping customers understand exactly what they’re buying.
Detail shot
Close-ups that highlight specific features of the product — think textures, finishes, or unique functions that set it apart.
Groupshot
Several products in one image, often used for product series or to show different colors and variants at once.
Flat Lay
A product or multiple products photographed lying down from a top-down view. Commonly used in fashion, accessories, and food photography.
Scale
Some products need extra context to make their size clear. By placing them next to familiar objects, the customer gets a better sense of the dimensions.
Packshot
An image of the product with a focus on the label and packaging. This helps give the customer a complete picture of what they’ll receive.
Studio Context
Shows how the product relates to other objects or how it’s used. This is usually done in a styled, minimal setting where interaction with other products is the main focus.
Lifestyle
The product in a realistic setting. This type of image helps customers visualize the product in their own lives.
Hero image
The image that sells. A hero image is a powerful, cleanly styled studio visual that perfectly aligns with your brand’s vision. Ideal as a banner or campaign image — designed for maximum impact and recognition.
Exploded view
A technical view where the product is ‘pulled apart’ to show all individual components. Often used for complex products or to clarify construction and materials.
Conclusion
Online sales succeed or fail based on the strength of your product visuals. In a physical store, customers can see, touch, and test a product — online, they rely entirely on what you choose to show. Poor or unclear images create doubt — and doubt means missed sales.A strong mix of clean studio shots and lifestyle visuals builds trust and makes the buying decision easier. With detailed close-ups and product shots, you give customers exactly the information they need to buy with confidence. Because online, the quality of your product is only as good as the quality of your visuals.