Why a configurator?
With a product configurator, the customer has the feeling that they are putting together their own unique product, or at least using the available parameters to make the perfect version for them. The right colour/material combination of a product can make or break a sale, and these options can be tried out by a customer using an online configurator. Do different types of materials or colours fit together? With a product configurator, this can be discovered with just a few clicks. Because the possible options of a product are already online in a configurator, there are fewer questions from the customer.