Step by step.
The creation of photorealistic product visualisations is an exciting, complex, and multi-stage process. The timeline below shows the main steps.
The 3D model.
The process starts with a simple digital model created in computer software. With every step, the 3D model gets more detailed. The 3D model can always be adjusted to your needs.
The studio.
As with normal photography, digital visualisations also require a ‘studio’. This, like the 3D model itself, is created using software. In principle, exactly the same things happen here in this virtual studio as those that take place in a photographic studio. The position of the lamps, for example, provides lighting and shadows to achieve a realistic view, and the desired mood and effects.
Photo-realistic.
Once the studio is set up, the process continues in photorealistic mode. In this mode, the materials and lighting will behave as they would in the real world. This ensures that the 3D product visualisation looks like a photograph.
The material.
All the properties of the material are selected by design, making this a more tightly controlled process than photography. There are hundreds of sliders and tools in the software that make this possible. There are countless different forms of texture, gloss or transparency, so allow your imagination to run wild. We can also imitate your own real-world material collections faultlessly in 3D.
In the environment.
Once we have photo-realised the products, we can visualise a suitable 3D environment for the product. According to the client’s vision, we can take it in any direction, for example, we can support seasonal campaigns with matching environments. We are not limited by reality, which gives us endless possibilities, and we’ve become experts in supporting clients to get the most out of this process.
Step by step.
The creation of photorealistic product visualisations is an exciting, complex, and multi-stage process. The timeline below shows the main steps.
1. The 3D model.
The process starts with a simple digital model created in computer software. With every step, the 3D model gets more detailed. The 3D model can always be adjusted to your needs.
2. The studio.
As with normal photography, digital visualisations also require a ‘studio’. This, like the 3D model itself, is created using software. In principle, exactly the same things happen here in this virtual studio as those that take place in a photographic studio. The position of the lamps, for example, provides lighting and shadows to achieve a realistic view, and the desired mood and effects.
3. Photo-realistic.
Once the studio is set up, the process continues in photorealistic mode. In this mode, the materials and lighting will behave as they would in the real world. This ensures that the 3D product visualisation looks like a photograph.
4. The material.
All the properties of the material are selected by design, making this a more tightly controlled process than photography. There are hundreds of sliders and tools in the software that make this possible. There are countless different forms of texture, gloss or transparency, so allow your imagination to run wild. We can also imitate your own real-world material collections faultlessly in 3D.
5. In the environment.
Once we have photo-realised the products, we can visualise a suitable 3D environment for the product. According to the client’s vision, we can take it in any direction, for example, we can support seasonal campaigns with matching environments. We are not limited by reality, which gives us endless possibilities, and we’ve become experts in supporting clients to get the most out of this process.
